Monday, April 18, 2016

How Much Does a Single NYFW Cost?

Something I have always wondered is how much it costs to produce a single New York Fashion Week show. There are an infinite number of aspects that go into one so around how much does it cost to create a one of a kind show…


Most resources estimate around half a million dollars each. Just around $500,000 is the average as there are a lot of variables with a wide range of costs to count for. A perfect venue alone ranges from $0 to $100,000. Most designers hold theirs in the Mercedes Benz tents where prices range from $15,000 to $50,000 while others opt for something more unique which usually comes with a heavy price tag. For example, Marc Jacobs who created over a million-dollar show at the 69th Regiment Armory on Lexington Avenue a few years ago. Hair and Makeup are within the same amounts ranging from $0 to $100,000. Some companies like Maybelline sponsor shows and provide their service for free while others cost in the six figures.



Models range from free to $200,000 if they are apart of the supermodel status. Most models walk the shows for free while getting great experience and sometimes designer clothes in return. I was most surprised to learn how much celebrities get paid to attend shows. Celebrities with the same status as Beyoncé get paid at least $100,000 to sit in the front row. Others like Blake Lively and Kim Kardashian average half of that. Other than the appearance fee most designers pay for their travel, hotel and food costs.


Other costs include stylists, public relations, lighting, invitations, catering, show producers and model casting which go from $5,000 up. It is crazy to grasp how much goes into a single fashion show especially when you think of the hundreds that share similar costs each season. I suppose there is a reason why the shows are invitation only.





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